Sanlam Introduces AI-Powered Coach for Financial Confidence
Financial services group Sanlam has launched Coach, an AI-powered personal finance guide to help South Africans understand their money habits.
Coach is available 24/7 and offers tailored insights through simple, conversational interactions, acting like a fitness trainer for personal finance.
AI can’t replace human advisers, but it can make expert guidance more accessible, less intimidating, and more actionable
Using behavioural cues and user data, Coach identifies individual “money DNA” profiles to promote better financial decision-making.
Author's summary: Sanlam launches AI coach for financial guidance.
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