Micro-Dramas: A Rising Industry in China
Micro-dramas, 90-minute films broken down into one-minute episodes, have become a significant industry in China, with a market size of $7bn annually.
These episodes are made available online, with the first few episodes free and subsequent ones requiring payment, up to $30 per drama, through an app.
- Some micro-dramas are AI-generated, such as the series Nine-Tail Fox Demon Falls For Me.
- This series gained over 200 million views in just a month.
The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office.
Author's summary: Micro-dramas are a $7bn industry in China, bigger than movies.
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