We Need To Talk About The Lore Behind Kylie Jenner's King Kylie Makeup Collection

Kylie Jenner's King Kylie Makeup Collection: A Nod to the Past

Beauty mogul Kylie Jenner has announced her latest makeup collection, set to drop on October 18. The King Kylie makeup launch is a nostalgic tribute to the brand's 10-year anniversary, specifically referencing her edgy King Kylie era from the mid-2010s.

Jenner began teasing the collection on October 11, responding to fan requests to bring back the original iconic teal shades and grungy packaging. She confirmed the return of her alter ego in a brief clip, captioned:

TOMORROW … ON SNAPCHAT @ KING KYLIE

This move is reminiscent of her old Snapchat stories, where she would candidly promote her products.

Author's summary: Kylie Jenner's new makeup collection celebrates 10 years of her brand.

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Her Campus Her Campus — 2025-10-14

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