Farewell to Kombucha Town
Kombucha Town, a brand that attempted to compete with Coca-Cola and Pepsi, has declared bankruptcy after accumulating millions in losses.
The company's goal was to become the third giant in the beverage industry with its ancient, fermented drink, kombucha.
However, this venture has come to an end in the US courts, with the company filing for bankruptcy under Chapter 11 of the Bankruptcy Code, citing a debt of $2.6 million.
It seems like an impossible odyssey to try to enter markets where the share has been absorbed by large companies for decades.
- The company's biggest bet was on kombucha, a non-artificially carbonated drink without aspartame or sugary ingredients.
- Kombucha Town's bankruptcy marks the end of its ambitious plan to challenge the reign of Coca-Cola and Pepsi.
Author's summary: Kombucha Town declares bankruptcy after failing to compete with Coca-Cola and Pepsi.
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