Acadia Pharmaceuticals' Rebranding and AI Integration
Acadia Pharmaceuticals' CEO, Catherine Owen Adams, discusses the company's recent rebranding and expansion into rare disease marketing, highlighting the role of AI in their marketing strategy.
AI will play a major role in Acadia's marketing strategy under the new brand identity moving forward.
Adams shares her insights on the benefits and challenges of marketing as a smaller biotech and how her marketing background is helping to steer the company into 2026.
- Rebranding to expand into rare disease space
- AI integration in marketing strategy
- Challenges and benefits of marketing as a small biotech
Author's summary: Acadia Pharmaceuticals rebrands and expands into rare disease marketing with AI.
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