Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
Disney+'s churn rate increased from 4% to 8%, while Hulu's climbed from 5% to 10% in September.
According to Antenna, Disney+ had 2.18 million sign-ups, while Hulu had 2.1 million sign-ups during the month.
The cancellation volumes for Disney+ and Hulu totaled 3 million and 4.1 million, respectively.
Consumers threatened to boycott the streaming services following the temporary suspension of “Jimmy Kimmel Live!”
- Disney+: 2.18 million sign-ups, 8% churn rate
- Hulu: 2.1 million sign-ups, 10% churn rate
Author's summary: Disney+ and Hulu cancellation rates doubled in September.
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