Taylor Swift's Business Savvy
Taylor Swift has proven herself to be a savvy businesswoman with the release of her 12th album, "The Life of a Showgirl", which set a record for first-week sales with over four million album units sold.
"I'm not a bad b*tch" - Taylor Swift, "Eldest Daughter"
Swift and her team took advantage of the growing popularity of vinyl and CDs, as noted by The Atlantic's Spencer Kornhaber, who called it the "unexpected byproduct of streaming".
- "Sweat and Vanilla Perfume Portofino Orange Glitter"
- "The Shiny Bug"
- "Baby, That's Show Business"
These are just three of the 30-plus album variants released for "The Life of a Showgirl", which would cost approximately $868 to purchase all of.
Author's summary: Taylor Swift's new album breaks records with savvy marketing.