Piyush Pandey, an Indian advertising legend, revolutionized creative campaigns with memorable ads for Fevicol, Cadbury, BJP, and Asian Paints.
His storytelling redefined consumer connection and brand engagement.
Notable campaigns include the polio campaign featuring Amitabh Bachchan and the "Chal Meri Luna" ad.
Author's summary: Piyush Pandey's ads redefined Indian advertising.