Shimona Rashi: The Viral Cadbury Girl
Shimona Rashi became India's 'national crush' in the 90s after being discovered by advertising legend Piyush Pandey for a Cadbury campaign.
Piyush Pandey wanted a girl with a "girl next-door vibe", rather than a glamorous model or professional dancer, and chose Shimona Rashi for the role.
Piyush Pandey's work revolutionized India's advertising industry in the 90s, with iconic ads like Fevicol's "Jor laga ke haisha" and Asian Paints' "Har ghar kuch kehta hai".
The Cadbury Dairy Milk commercial featuring Shimona Rashi is arguably Piyush Pandey's most memorable work, making her a viral sensation before social media existed.
- Fevicol's "Jor laga ke haisha"
- Asian Paints' "Har ghar kuch kehta hai"
Author's summary: Shimona Rashi became India's national crush in the 90s.