Piyush Pandey, a renowned advertising executive and Padma Shri awardee, passed away on Friday after battling an infection.
He was the mastermind behind prominent marketing campaigns for brands like Fevicol, Cadbury, and Asian Paints.
"Fevicol ka jod toot gaya" (The world lost its glue today)
Prime Minister Narendra Modi offered his condolences, praising Pandey's creativity and monumental contribution to the world of advertising.
Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications.
Pandey was initially hesitant to work on the 'Ab ki baar, Modi Sarkar' slogan, but a 20-minute meeting changed his mind.
Author's summary: Piyush Pandey, a legendary advertising executive, passes away.