Microsoft's NLWeb bridges websites and AI agents, shifting the web's purpose from a link graph to a queryable knowledge graph.
For technical SEOs, the goal has evolved from optimizing for clicks to optimizing for visibility and machine interaction.
NLWeb is an open-source project that simplifies the creation of natural language interfaces for any website.
NLWeb could play a role similar to HTML in the emerging agentic web.
Author's summary: NLWeb revolutionizes website interaction with AI agents.