YouTube has launched an AI likeness-detection system to alert creators when their face appears in videos uploaded by others.
The tool uses advanced machine learning to flag potential deepfakes or unauthorized use of a creator’s likeness, giving eligible creators the chance to review and request removal of videos that misuse their image.
The likeness-detection feature works like YouTube’s existing Content ID system, except it targets a person’s face rather than copyrighted audio and video content.
To be eligible to set up likeness detection, you must be over 18 and either the Channel Owner or a user listed as a Manager of the channel.
Only the Channel Owner or users listed as Managers of the channel can set up and onboard to likeness detection.
Author's summary: YouTube's AI tool fights deepfakes.