YouTube’s New AI Tool Fights Deepfakes—But Creators Still Need Real Protection

YouTube’s New AI Tool Fights Deepfakes

YouTube has launched an AI likeness-detection system to alert creators when their face appears in videos uploaded by others.

The tool uses advanced machine learning to flag potential deepfakes or unauthorized use of a creator’s likeness, giving eligible creators the chance to review and request removal of videos that misuse their image.

How it Works

The likeness-detection feature works like YouTube’s existing Content ID system, except it targets a person’s face rather than copyrighted audio and video content.

Eligibility and Access

To be eligible to set up likeness detection, you must be over 18 and either the Channel Owner or a user listed as a Manager of the channel.

Only the Channel Owner or users listed as Managers of the channel can set up and onboard to likeness detection.

Author's summary: YouTube's AI tool fights deepfakes.

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Bitdefender Bitdefender — 2025-10-28

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