Waitrose Reimagines Print to Forefront Food Culture
Waitrose is launching a reimagined print magazine and food content studio to make food "attainable" and celebrate the full funnel shopping experience.
The Waitrose Food magazine, on shelves for over 25 years, is being redesigned to reflect the changes in food culture and inspire a new generation of foodies.
make food "attainable"
According to Murray Stevens, Head of Creative and Content at Waitrose, the magazine is a "key part" of the brand's content and is "hugely cherished" by its readers.
- Partnership with Dentsu Creative
- Launch date: 30 October
- Redesigned to be more accessible to everyday cooks
Author's summary: Waitrose reimagines print magazine to inspire new foodies.