Heba Ismail on Coming Into Her Own Movement 'Hebaism'

Heba Ismail on Coming Into Her Own Movement 'Hebaism'

Heba Ismail grew up in Jeddah surrounded by art and history.

Today she calls her style Hebaism, a distinct language that fuses Cubism, Fauvism, and Saudi heritage into work that is entirely her own.

“It’s how I would describe my distinctive art style and brand,”

Ismail says to SceneNowSaudi. “I’ve always loved using it to describe my art and any feeling it gives to someone. In other words, it resonates with them.”

Born and raised in Jeddah in the 1990s, Ismail works primarily with painting — thick-lined, angular portraits, often in oil or acrylic; her work is an amalgam of all the periods that have influenced her since childhood, ranging from the Cubist to the Fauvist and well into the Surrealist.

Author summary: Heba Ismail creates unique art style.

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CairoScene CairoScene — 2025-10-30

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