UK-based consumer research business GWI has agreed to integrate with AI company Anthropic's chatbot, Claude.
This integration allows GWI users to access insights within their chats with Claude, connecting GWI's Model Context Protocol (MCP) to the AI chatbot.
By bringing GWI's data to Claude, we're giving every user instant access to accurate, reliable, trustworthy data.
According to Tom Smith, founder and chief executive at GWI, this integration will connect the world's largest study of online consumers to the world's most popular AI agents, starting with Claude and soon followed by ChatGPT.
Author's summary: GWI integrates with Anthropic's AI assistant for better insights.