John Lewis spotlights ‘unspoken emotions’ with 90s club classic Christmas ad

John Lewis 2025 Christmas Ad

John Lewis's 2025 Christmas offering features Alison Limerick's 1990 hit 'Where Love Lives' and focuses on the relationship between a father and son.

The campaign taps into 90s nostalgia with a soundtrack of Alison Limerick's 1990 club hit 'Where Love Lives'.

Where Love Lives

depicts a father discovering a present under the Christmas tree, a vinyl record of Limerick's track from his son, alongside a 2025 version by Labrinth.

The ad is built on insight from John Lewis that the right present can express what words can't.

Author's summary: John Lewis's Christmas ad focuses on father-son relationship.

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Marketing Week Marketing Week — 2025-11-04

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