Designing a good running shoe is a lot harder than designing a good-looking running shoe.
New activewear brands, including Alo, Tracksmith, and even Zara, are attempting to create running shoes, competing with legacy companies like Nike, Brooks, Adidas, Asics, and New Balance.
These established companies have spent decades perfecting their designs, including foams, uppers, and outsoles.
Designing a good running shoe is a lot harder than designing a good-looking running shoe
Authors summary: New brands compete with legacy companies in running shoes.