WPP and Google Extend Partnership
WPP and Google announced a five-year expansion of their partnership to advance cloud and AI technology in marketing.
The collaboration aims to transform marketing by integrating creative, production, and media. WPP has committed to spending $400 million on Google technologies.
Cindy Rose, CEO of WPP, said: "I'm incredibly excited about how our new and evolved partnership with Google will redefine what's possible for our clients."
The partnership will focus on infusing AI into WPP's services through its AI platform, WPP Open.
- 5-year partnership expansion
- $400 million spending commitment
- Advancing cloud and AI technology
Author's summary: WPP and Google partner to boost AI-driven marketing.
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