Making Culture Count: The Importance of Better Data
Data is crucial in demonstrating the impact of culture, yet the current evidence is narrow and fragmented, obscuring its true value.
According to Stephen Dobson and Liz Harrop of the Centre for Cultural Value, a UK Cultural Data Observatory could provide the necessary evidence to drive fair investment and growth.
As cultural producers, artists, and organizations, the difference their work makes is well-known. However, when asked for evidence by funders, government, or partners, it can be challenging to capture and articulate the far-reaching impacts and value of cultural activity.
Ticket sales, attendance figures, and feedback surveys often focus on formal activities or individual projects, limiting the understanding of culture's true impact.
Data is vital to demonstrate culture’s impact, yet narrow, fragmented evidence continues to obscure its true value.
A more comprehensive approach to data collection is necessary to fully understand the value of cultural activity and drive informed decision-making.
Author's summary: Better data is key to unlocking culture's true value.
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