Piyush Pandey: The Man Behind India's Most Famous Political Slogan
Legendary adman Piyush Pandey has passed away, leaving behind a legacy of unforgettable campaigns for brands like Asian Paints and Fevicol.
He is also credited with creating India's most popular political slogan,
‘Ab ki baar, Modi sarkar’, which contributed to Narendra Modi's success in the 2014 general elections.
Tributes poured in, with many mourning the loss of the 70-year-old advertising legend, including politicians and filmmakers, who described him as
“the glue”of the ad world.
Pandey's work went beyond advertisements, leaving a lasting impact on India's political landscape.
Author's summary: Piyush Pandey created India's most famous political slogan.
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