The End of Eurobike? Who Will Lead the Bike Industry Now?
The bike industry is at a crossroads, with one of its last big symbols, Eurobike, starting to crumble.
Eurobike tried to juggle three worlds at once: industry showcase, dealer order platform, and consumer festival. However, it became a little bit of everything, and not enough of anything, with too many compromises and too little clarity, lacking a true identity.
After years of structural issues and growing alienation from major brands, the two most influential German associations, ZIV – Die Fahrradindustrie and Zukunft Fahrrad, have pulled the plug on their cooperation with the fair.
No true identity.
Author's summary: Eurobike's demise marks a crossroads for the bike industry.
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- The End of Eurobike? Who Will Lead the Bike Industry Now?