TMC Fine Jewellers' Strategic Growth Plan for BFCM
TMC Fine Jewellers, a Brisbane bridal jewellery brand, aims to turn Black Friday and Cyber Monday (BFCM) into a $3.75 million brand moment.
The brand has experienced significant growth, from $1 million in revenue in 2020 to a forecasted $20 million in annual revenue in 2025. Founded by Makayla and Tom Donovan in 2020, TMC Fine Jewellers was inspired by the journey of designing Makayla's own dream ring.
- Typical weekly revenue: $200,000 to $400,000
- BFCM revenue in 2024: $2.6 million
- Number of customers during BFCM sale week in 2024: approximately 1,200
No panic sale, just a strategic growth lever.
TMC Fine Jewellers is a finalist in the Retailer of the Year category for the 2025 Smart50 Awards.
Author's summary: TMC Fine Jewellers aims to leverage BFCM for strategic growth.
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