The Importance of Absorption in Innovation
Some organisations don't fail due to a lack of ideas, but rather their inability to process them.
When founding Maxwell Investments Group (MIG), the author had numerous ideas, including technology ventures, sustainability initiatives, and social enterprises.
Organisations fail because they are unable to process ideas
To avoid collapse, the author made the difficult choice to focus on one idea, agribusiness, which provided a stable foundation for growth.
The author shelved other ideas, not abandoning them, but keeping them for when the company could absorb them.
Author's Summary
Innovation depends on absorption, not inspiration, and focusing on one idea can lead to success.
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