Nielsen's Gelman Joins YouGov
YouGov has appointed Michelle Gelman as chief data officer, a newly created role.
Gelman will lead the development of YouGov's data portfolio, overseeing design, collection, and analysis of the company's longitudinal data set.
- formerly global head of product at Nielsen
- product manager for content measurement portfolio and core audience measurement services
- worked in senior positions at Nielsen in product and data science
ensuring clients have faster and "more incisive" insights for business challenges
Author's summary: YouGov appoints Michelle Gelman as chief data officer.
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