Sunrise Introduces AI-Powered 'SuperSearch' for TV Content Discovery
Swiss telco Sunrise has launched an AI-based voice search function for its TV platform, becoming the first TV provider in Switzerland to offer such a feature.
Called SuperSearch, the new tool allows users to find films, series and other programmes across multiple platforms with natural voice commands such as
“Show me films featuring Brad Pitt”. Instead of scrolling through programme guides or navigating between apps, viewers can now use conversational search to locate content spanning live and replay TV, on-demand catalogues and major streaming services including Disney+, Amazon Prime Video and Sky.
The system is powered by Google’s Gemini Flash large language model, enabling it to understand complex, context-driven requests and return results tailored to each viewer’s preferences.
According to Sunrise, the feature represents a major leap from traditional keyword-based searches, providing a more intuitive and personalised way to explore entertainment content.
Author's summary: Sunrise launches AI-powered SuperSearch for TV.
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