Alex Pereira has become just as known for his post-fight “emoting,” as he is for his knockouts.
This type of celebration has become synonymous with him as a fighter.
He’s not the first man to have a unique post-fight ritual—there’s a long history of fighters in the UFC using their celebrations not just to express individuality, but to build their brand.
Anything an athlete can do to stand out is beneficial to their promotion, whether it’s a distinct hairstyle, recognizable tattoos, or a unique color design.
these elements help fighters carve out an identity
Author's summary: UFC fighters use celebrations to build their brand.