Who Won Fashion Month SS26 on Social Media?
While creative director debuts made headlines, brands tapping into fandoms and cultural crossovers gained real online traction.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands leveraging talent trends.
- Thai actors
- TV stars like Christopher Briney from The Summer I Turned Pretty
- Hollywood and K-pop long-term brand ambassadors
SS26 generated $881.
Author's summary: Brands leveraged celebrities and cultural crossovers.
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- Who won fashion month SS26 on social media?
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