Asian Australians: The Driving Force Behind Emerging Trends
Asian Australians are at the forefront of shaping the country's consumer trends, according to Rachel Teh, national head of strategy at Speed.
A visit to Pitt Street Mall or Flinders Lane reveals long queues for the latest products, with a significant majority of those waiting being of Asian origin.
- Queues for Labubu drops and "free matchas" at Sneaker Laundry LAB feature predominantly Asian Australians.
- Suburbs like Hurstville, Chatswood, and Box Hill are hubs for trendy cafés, dessert bars, and shopping precincts.
Seventy, maybe eighty percent of the people in line are of Asian origin.
These areas are not just where trends arrive, but where they originate, as seen in the enthusiasm for K-POP, such as the Demon Hunters soundtrack.
Author's summary: Asian Australians drive consumer trends in the country.
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