Solving the Case of the Best-Seller Blowback
A store must protect its customers and reputation when a holiday favorite becomes a liability.
Brielle, Merchandise Director for Everette & Row, a fine jewelry retailer, received an email from the manufacturer of the Solara Eternity Band with a subject line that caused concern: "Urgent: Product Recall Notification."
The Solara Eternity Band, a popular white gold design featuring invisible-set princess-cut diamonds, was the source of the issue.
Real Deal is a fictional scenario designed to read like real-life business events.
The scenario involves fictional businesses and people, including Megan Crabtree, founder and CEO of Crabtree Consulting.
Author's Summary
A jewelry store faces a product recall of a popular item, threatening customer safety and reputation.
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