Samsung’s Galaxy XR has arrived, offering a perfect balance of price and features, increasing competitive pressure on both Meta and Apple.
For years, the industry waited for Apple to launch its own headset to give Meta real competition. Although Meta's Quest and Apple's Vision Pro headsets differ significantly in price, Meta has been adding or improving features in response to Apple's work.
There’s only so much competitive pressure that a $3,500 headset can put on a $500 headset like Quest 3.
The Galaxy XR fills this gap, providing a middle-ground that can effectively compete with both high-end and affordable headsets.
Author's summary: Galaxy XR brings balance to the headset market.