No Such Thing as Bad Press
Makers of the lift used in the Louvre theft have launched an ad campaign, leaving social media users largely amused.
A German company, Böcker Maschinenwerke, posted an ad on Instagram featuring the cherry picker used in the robbery.
If you’re in a hurry….the Böcker Agilo carried your treasures up to 400kg at 42 m/min—quiet as a whisper thanks to its 230V electric motor.
The post has garnered over 40,000 likes, with mixed responses from users, ranging from "this is pure gold" to "this is a disgrace".
Author's summary: Company uses Louvre theft to promote product.
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