Whisky and cognac spread their horizons - More About Advertising

Whisky and Cognac Expand Their Horizons

Luxury brands are experiencing difficulties, and drinks companies are attempting to diversify their offerings in response.

Even traditional scotch whisky is exploring new territories, going "Beyond Speyside." For instance, Pernod Ricard's Glenlivet has introduced a Jamaica edition, finished in Jamaica rum casks, which is the first of many new releases.

why should they be different from everything else?

Scottish actor Thomas Doherty is featured in an ad, where he is seen picking up Miss World Jamaica, Miqueal-Symone Williams.

Author's summary: Luxury brands diversify.

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More About Advertising More About Advertising — 2025-10-16

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